The deeper problems connected with advertising come less from the unscrupulousness of our "deceivers" than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.

Half the money I spend on advertising is wasted, and the trouble is I don't know which half.

The advertisements in a newspaper are more full of knowledge in respect to what is going on in a state or community than the editorial columns are.

You can tell the ideals of a nation by its advertisements.

There, in the window of a freshly painted clapboard building, just off the road, a bewitching and seductive red neon sign spoke to him in a universal tongue: COCA-COLA, it announced, COCA-COLA, and he went faint with gastric epiphany.

"Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more."

Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquences sometimes sublime and sometimes pathetic.

Promise, large promise, is the soul of an advertisement.

The advertiser is the overrewarded court jester and court pander at the democratic court.

What is a self-image? Who started talking about one? I rather fancy it was Madison Avenue.